Communicating to the masses has never been easier, but it also has never needed such a broad and targeted strategy. In 2019, there are many platforms to reach a desired audience. While using these platforms has become incredibly convenient, they are not merely ways to grow a following. They are relationship builders; it is how your organizations and its supporters get to know each other on a clear, competent, and individual level. Over the past five years my creative content has reached over 30 million people. And from that experience analyzing analytics for video, graphics, and traditional social media posts, it is clear what each generation demands out of their social media experience. To learn more about my personal social media strategies for various organizations, some who have followings from over 1.5 million people, visit the supplemental pages located at the top right of your screen.